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Dubai - UAE Exchange, the leading global remittance, foreign exchange and payment solutions brand, has been conferred an award today by the Dubai Department of Economic Development (DED) for the use of Arabic language through its dedicated “Hayakum” counters.

The award was presented by Mr. Mohammad Ali Rashed Lootah, Chief Executive Officer, Commercial Compliance & Consumer Protection Sector, DED, at the UAE Exchange Country Headquarters in Al Qusais, Dubai.

The Hayakum counters were launched in early 2015 to cater to Arab customers, and are manned by skilled Arabic-speaking service personnel. The initiative has seen UAE Exchange gain traction with Arab audiences, with surveys showing an increase in customer satisfaction. Along with other targeted initiatives, the Hayakum counters have contributed to a 8 per cent year-on-year increase in the remittances to Arab countries, and 60 per cent of the clients served by the counters comprise of UAE Nationals, Egyptians and Jordanians. 

“We value UAE Exchange commitment to customer service, and its initiatives to better serve its Arabic-speaking clients. This is the sort of innovation that raises service standards across the board, and translates to business success. We felicitate UAE Exchange on its efforts to meet the needs of Arabic speakers in the UAE,” said Mohamed Ali Lootah, Executive Director of Commercial Compliance and Consumer Protection, Dubai Department of Economic Development on the occasion.

“We are very pleased to have our customer service efforts recognised by the DED. Our staff members are multi-lingual and have been trained to help customers in languages they are comfortable with. Our dedicated Hayakum counters acknowledge the importance of fluent Arabic when dealing with customers. UAE Exchange is committed to gaining market share among our Arabic speaking audiences, and initiatives like the Hayakum counters are part of our ongoing efforts to make the Arab demographic choose us as a financial partner of choice,” said Abdel Kareem Alkayed, Country Head-UAE Exchange, UAE, while accepting the award. 

Last year, UAE Exchange was honoured with the coveted Emiratisation Award by the Minister of Economy, H.E Sultan bin Saeed Al Mansouri, in recognition of the brand’s leadership in recruiting UAE nationals for operational roles.